When it comes to a website, traffic is good. Your traffic is coming from somewhere and if you’re using a marketing consultant, they should be attempting to track where that traffic is coming from.
Every visitor that lands on your website arrives there for a specific reason. Either that individual clicked your link from another web page, they arrived via typing in your URL in their address bar, or they arrived via a search engine results listing that made them believe that your site had the info they were seeking.
By understanding where your website traffic comes from, your marketing consultant can analyse the actions of each visitor. That analysis will help the consultant determine whether any part of your online strategy should be changed.
Information on your traffic report can include a lot of things, such as:
• Referring websites.
• Referring search engines.
• Visitor origin
• Search engine key phrases that you are ranking for
• And more.
This info can help you understand where your traffic is coming from. This info can help you figure out how your visitors are arriving. This data can tell you whether or not your existing focus is providing your website visitors with the experience they are looking for.
If you or your marketing consultant isn’t regularly looking at your traffic reports, then not everything is being done to their job very well.
These reports are easily accessible and can help you understand why you are having the results you’re having online. Do you have 100 visitors a month arriving via a page that doesn’t deliver on the word most people are using to access that page? Perhaps it’s time to better optimise it. Do you have a large number of visitors linking to a specific page on your site but they don’t buy? Perhaps you should make a bigger “buy now” or “learn more” or “contact us” button on that page. Maybe the web copy needs to be a bit more convincing.
Have you noticed a rush of traffic that you now realise is coming from a blog where your product has been positively mentioned? As you can see, analysing traffic can be very fruitful.
Many tools exist that can help you analyse your website traffic. Perhaps you should consider hiring a marketing consultant to do this for you. An internet success consultant knows how to read these reports and turn the raw data into an action plan that could boost your site’s results, saving you time and increasing your sales.