Did you know that more than 70% of customers say they fall in love with a brand thanks to their friendly employees? Additionally, a whopping 58% of clients are willing to spend more with companies that provide exceptional service.
How can you capitalize on this information? Smile!
As a cosmetic dentist, you may think that this answer is biased. It isn’t! While smiling may seem like a simple act, it can have a powerful (and transformative!) impact on your business. To learn all about why good customer service starts with a smile, read on!
Reason #1: Communication Is Largely Non-Verbal
Although research is still underway on the exact amount, studies have found that as much as 93% of communication could be non-verbal. So, good customer service is about so much more than what you say.
Greeting someone with a smile lets them know that they are welcomed and safe, and that you are open and eager to help them have the positive experience they deserve. Furthermore, it communicates your state of mind: you are happy to serve your clients and are ready to go the extra mile.
Note: the same goes for employees who are remote. Your tone changes when you smile, after all! So, it’s a good practice to smile throughout your interaction with a customer, even if you can’t see them.
Reason #2: Create a Ripple Effect of Positivity
Have you ever seen someone yawn and immediately felt the urge to do the same? Or seen someone take a sip of water and immediately realize you are thirsty? You have your mirroring neurons to thank for that! Fortunately, the same response happens when you smile. When you greet a customer with a smile, they will likely copy your approach and smile in turn. This can help create a ripple effect of positivity, helping your clients feel comfortable and happy while interacting with your brand/product.
Reason #3: Smiling Improves Your Mood
Even if you love what you do, there will be days when you are tired, drained, or simply not in the best mood. Smiling can help with this too! When you smile, your mood improves in response. This can help you tackle challenges more efficiently and even improve your attitude surrounding an obstacle that may have otherwise ruined your day. In short, there is some merit to the phrase “fake it ‘til you make it.”